Brevan Howard SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 690
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SWOT Analysis of Brevan Howard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brevan Howard

Parent Company

Brevan Howard Asset Management LLP

Category

Hedge fund

Sector

Investment Management

Tagline/ Slogan

-

USP

Its flagship fund: Brevan Howard Master Fund

STP

Segment

Corporate and Retail customers

Target Group

High net worth customers

Positioning

Largest macro hedge fund in the world

SWOT Analysis

Strengths

1. Described as the largest macro hedge fund in the world with strong Assets Under Management (AUM)
2. Financial news stated the company as the biggest and the best performing hedge fund management firm in Europe
3. The fund had averaged a stable annual gain since its inception in 2002

4. A skilled set of workforce with expertise in hedge funds

Weaknesses

1. The emerging markets fund lost some margins as the investors fled markets like Brazil and Turkey. Brevard Howard is hence planning to close down this fund
2. The capacity constraints with the firm limit the size of Master fund to an extent

Opportunities

1. The firm has created a strong image in the market. It never had a down year and the charitable donations for the period also increased by five times last year in comparison to 2012
2.Attractiveness of the firm’s Master Fund among the investors can be leveraged

Threats

1. Rokos, one of the hedge fund’s former top traders sued Brevan Howards LP to void an agreement that restricts him from managing outside investor’s money.
2. Prominent senior management in the hedge fund industry are going to leave the firm due to closing down of the emerging markets fund

3. Increasing operational costs and economic recessions can affect the brands business

Competition

Competitors

1.CQS
2.BlueCrest
3.BNP Paribas



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