Babcock & Brown SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 563
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SWOT Analysis of Babcock & Brown with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Babcock & Brown

Parent Company

Babcock & Brown

Category

Investment & Advisory firm

Sector

Financial Services

Tagline/ Slogan

-

USP

Best known in financial markets for structural finance deals

STP

Segment

Retail and corporate investors

Target Group

Firms in real estate, power, transport and other sectors and PPP including retail investors

Positioning

Specialized financial advisor and funds manager

SWOT Analysis

Strengths

1. At its peak before liquidation, the company had 25+ offices and over 1500 employees worldwide
2. Market capitalization peaked at above $9 billion during its period of operation
3. Company’s substantial revenue was generated from Public-Private partnerships (PPP) projects
4. It was regarded as the market leader in US and UK in its structural finance advisory business which generated significant share of company’s net revenue

Weaknesses

1. The company’s balance sheet was stuffed with long term illiquid assets financed by short term debt 
2.Fears about the debt levels of the firm and its various satellite funds reduced the share price

Opportunities

1. The company’s main target market was the real estate sector which was enjoying considerable success in Sydney during its peak operation period
2. Investors were attracted by the salary of firm’s CEO which got hyped in the market to a considerable extent

Threats

1. Share price collapsed by 2008 representing market capitalization of less than $50 million
2. The failure to meet interest payments resulted in the insolvency of the bank

Competition

Competitors

1. Macquarie Bank
2.DFA Australia Limited
3.BT



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