Computershare SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 770
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SWOT Analysis of Computershare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Computershare

Parent Company

Computershare Limited

Category

Corporate trust, stock transfer and employee share plan services

Sector

Financial Services

Tagline/ Slogan

-

USP

Specialized services relating to the public equities markets

STP

Segment

Retail and corporate clients

Target Group

High end individual clients and large companies

Positioning

Personalized and efficient services related to public equities market

SWOT Analysis

Strengths

1. Management net profit increased showing its growth

2. Return on equity according to the management results increased
3. It employs over 14,000 people across the globe providing services in over 20 countries to more than 16000 clients

4. Acquisition of smaller firms have made the brand more stable and strong

Weaknesses

1. Transactional revenue lines continue to exhibit a decreasing trend which is putting a pressure on businesses’ operating margins
2.As per the statutory results, there was a decrease in net profits which is a concern

Opportunities

1. Business service segment is showing an increasing trend and full year contribution from few products is the major growth catalyst
2. Focus on technology is increasing in the company and the synergies are well on the way to being realized

Threats

1. Investor services business is experiencing intensified competition in many markets
2.Economic climate is challenging across the globe including Australia. Macro-economic environment is persistently tough past few years

Competition

Competitors

1.Macquarie Group
2.Esanda
3.Octaviar



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