Credit Saison SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 362
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SWOT Analysis of Credit Saison with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Credit Saison

Parent Company

Credit Saison Co. Ltd.

Category

Credit card and real estate servicing

Sector

Consumer financial services

Tagline/ Slogan

-

USP

Third largest credit card issuer in Japan

STP

Segment

Retail and corporate customers

Target Group

Upper mid and High end customers

Positioning

One of the leading credit card issuer in Japan

SWOT Analysis

Strengths

1. It is one of the largest credit card issuer in Japan
2. Total number of card members surpassed 35 million
3. Women currently account for roughly half of all the management positions and hence gender diversity is well balanced in the firm
4. Finance segment showed an increase showing its strong performance

Weaknesses

1. Operating revenues in credit service segment decreased which is a concern
2.No. of loans executed exhibited a decreasing trend which is a reason of worry

Opportunities

1. Japan Post Co., the state owned operator of the country has recently agreed to purchase a stake in the company’s asset management unit
2.Along with other benefits like increase in client base, it will also boost Saison’s money pool to 1 trillion yen from the current 96 billion yen
3. Government’s support to boost real estate sector and help pay for reconstruction work following the 2011 earthquake and tsunami  in Japan

Threats

1. Tighter regulations under the money lending business act and installment sales act
2.Volatile changes in the economic conditions of the country

Competition

Competitors

1.JCB
2.Visa Japan
3.Jaccs



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