Posted in Banking & Financial Services, Total Reads: 593
SWOT Analysis of Esanda with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Car and boat finance and Insurance
Specialized car and boat finances
Retail consumers and companies
Mid to high end customers and companies
One of Australia’s largest vehicle finance providers
1. It caters to the financial needs of Australians for over 50 years and is considered as one of the Australia’s largest vehicle finance providers 2. Being supported by ANZ Bank, customers of this firm considers their loans to be secured and competitive according to a market research 3. Over 400 customers a day are serviced for car financing on an average
4. One of the most recognized regional financial players in Australia
1. Customer base is low and the frequency of repetition of same customers using the products offered is comparatively low 2.Niche targeting makes cost of capital higher and it is comparatively riskier
1. In 2009, Esanda became a division of ANZ having previously been a wholly owned subsidiary 2. Transport industry is showing an increasing trend in the Australian market
1.Tough macroeconomic environment is affecting the customer base of the firm 2. Interest rates are increasing which makes loans expensive in this economic climate
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