IOOF Funds SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 629
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SWOT Analysis of IOOF Funds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IOOF Funds

Parent Company

IOOF Funds

Category

Advisory and investment Bank

Sector

Diversified Financials

Tagline/ Slogan

Creating financial independence since 1846

USP

Customer focused service providing specialized financial services

STP

Segment

Retail and corporate clients

Target Group

Mid to High end customers

Positioning

One of the largest independent groups in the industry

SWOT Analysis

Strengths

1. It has a robust market capitalization and employee strength of about 1300
2. After 2003, IOOF completed a number of mergers and acquisitions and currently it is a significant financial services entity
3. At present it is serving more than 700,000 customers and has a reputation of having a keen eye on acquisitions
4. IOOF recorded a strong uplift in the dividend rate

Weaknesses

1. There’s decrease in the revenue generated from investment management segment.
2.Funds growth was partly offset by the impact of lower earning rates or margins

Opportunities

1. Financial advisory segment of the bank is showing an increasing trend y-o-y. It can be leveraged further to increase IOOF Fund’s pie
2. Favorable changes made in the financial services industry could allow IOOF to formulate and implement new business processes that comply with these regulations

3. Reaching out its business operations at newer locations

Threats

1. In the aftermath of the global financial crisis, regulations and supervision of operators in this industry have increased significantly and these regulations have now become more intensive and intrusive
2.Constant changes in the superannuation laws in Australia

3. Increasing costs of operations and high competitor activity

Competition

Competitors

1.Esanda
2.Suncorp Group
3.Capital Dynamics


The table above concludes the IOOF Funds SWOT analysis along with its marketing strategy and brand parameters.

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