IOOF Funds SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 413

SWOT Analysis of IOOF Funds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IOOF Funds

Parent Company

IOOF Funds


Advisory and investment Bank


Diversified Financials

Tagline/ Slogan

Creating financial independence since 1846


Customer focused service providing specialized financial services



Retail and corporate clients

Target Group

Mid to High end customers


One of the largest independent groups in the industry

SWOT Analysis


1. It has a robust market capitalization and employee strength of about 1300
2. After 2003, IOOF completed a number of mergers and acquisitions and currently it is a significant financial services entity
3. At present it is serving more than 700,000 customers and has a reputation of having a keen eye on acquisitions
4. IOOF recorded a strong uplift in the dividend rate


1. There’s decrease in the revenue generated from investment management segment.
2.Funds growth was partly offset by the impact of lower earning rates or margins


1. Financial advisory segment of the bank is showing an increasing trend y-o-y. It can be leveraged further to increase IOOF Fund’s pie
2. Favorable changes made in the financial services industry could allow IOOF to formulate and implement new business processes that comply with these regulations

3. Reaching out its business operations at newer locations


1. In the aftermath of the global financial crisis, regulations and supervision of operators in this industry have increased significantly and these regulations have now become more intensive and intrusive
2.Constant changes in the superannuation laws in Australia

3. Increasing costs of operations and high competitor activity



2.Suncorp Group
3.Capital Dynamics


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