Nelnet SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 524
Advertisements

SWOT Analysis of Nelnet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nelnet

Parent Company

Nelnet, Inc

Category

Educational services financing segment

Sector

Consumer Financial Services

Tagline/ Slogan

Making Educational Dreams Possible

USP

Focused primarily as an educational services financial company

STP

Segment

Retail and corporate customers

Target Group

Students, families, colleges, universities, schools, government entities

Positioning

Niche servicing by financing in the education space

SWOT Analysis

Strengths

1. It serves 7 million student loan customers
2. Their book value increased and it also achieved highest earnings in their corporate history
3. Payment processing revenue increased which shows a strong business

4. It has many subsidiaries like Nelnet Diversified Solutions (NDS), Nelnet Enrollment Services (NES), Nelnet Business Solutions (NBS) etc

Weaknesses

1. Enrollment services revenue is showing a decreasing trend year on year
2. Total operating expenses have increased which is a concern

Opportunities

1. Increase in the size of the education market widens the scope of increasing Company’s customer base
2. Increasing no of students are now pursuing for higher education with the help of financial aid from government for which the company services loans

Threats

1. Highly competitive and regulatory environment
2.Interest risks, prepayment and credit risks are higher in this segment

Competition

Competitors

1. Promise
2. Tsutaya W
3. Saison Card



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: