Posted in Banking & Financial Services, Total Reads: 612
SWOT Analysis of Nelnet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Educational services financing segment
Consumer Financial Services
Making Educational Dreams Possible
Focused primarily as an educational services financial company
Retail and corporate customers
Students, families, colleges, universities, schools, government entities
Niche servicing by financing in the education space
1. It serves 7 million student loan customers 2. Their book value increased and it also achieved highest earnings in their corporate history 3. Payment processing revenue increased which shows a strong business
4. It has many subsidiaries like Nelnet Diversified Solutions (NDS), Nelnet Enrollment Services (NES), Nelnet Business Solutions (NBS) etc
1. Enrollment services revenue is showing a decreasing trend year on year 2. Total operating expenses have increased which is a concern
1. Increase in the size of the education market widens the scope of increasing Company’s customer base 2. Increasing no of students are now pursuing for higher education with the help of financial aid from government for which the company services loans
1. Highly competitive and regulatory environment 2.Interest risks, prepayment and credit risks are higher in this segment
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