Posted in Banking & Financial Services, Total Reads: 635
SWOT Analysis of Nelnet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Educational services financing segment
Consumer Financial Services
Making Educational Dreams Possible
Focused primarily as an educational services financial company
Retail and corporate customers
Students, families, colleges, universities, schools, government entities
Niche servicing by financing in the education space
1. It serves 7 million student loan customers 2. Their book value increased and it also achieved highest earnings in their corporate history 3. Payment processing revenue increased which shows a strong business
4. It has many subsidiaries like Nelnet Diversified Solutions (NDS), Nelnet Enrollment Services (NES), Nelnet Business Solutions (NBS) etc
1. Enrollment services revenue is showing a decreasing trend year on year 2. Total operating expenses have increased which is a concern
1. Increase in the size of the education market widens the scope of increasing Company’s customer base 2. Increasing no of students are now pursuing for higher education with the help of financial aid from government for which the company services loans
1. Highly competitive and regulatory environment 2.Interest risks, prepayment and credit risks are higher in this segment
Browse marketing analysis of more brands and companies similar to Nelnet. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.