Redecard SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 490
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SWOT Analysis of Redecard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Redecard

Parent Company

Itau Unibanco

Category

Payment systems

Sector

Consumer Financial Services

Tagline/ Slogan

-

USP

One of the leading company in financial services sector in Brazil

STP

Segment

Retail and corporate consumers

Target Group

Middle to upper income customers

Positioning

Specialised quality financial services in payment systems to the people in Brazil

SWOT Analysis

Strengths

1. It is the second largest in payment systems sector in Brazil
2. The firm’s net income is exhibiting an increasing trend even in this tough economic scenario
3. Company always recorded strong cash generation and high dividend payments

4. Close to 1500 employees in the organization

5. The company is one of the largest in the industry in Brazil

Weaknesses

1. Decline in the use of credit cards is affecting the customer base
2. Debit card payment and prepayment segment still holds a very less portion of firm’s revenue pie

Opportunities

1. Card transactions is increasing y-o-y in Latin America’s largest economy
2. Itau Unibanco, one of the most profitable bank in Brazil acquired Redecard. This ensured the company financial security and increased customer base

Threats

1. Global crisis is having a significant impact on this sector in the Brazilian market
2. Volatile economic conditions and tighter regulations in this sector

Competition

Competitors

1. Citigroup
2. HSBC
3. Fininvest

4. Cielo



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