AEGON Religare Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4655

SWOT Analysis of AEGON Religare Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AEGON Religare Life Insurance

Parent Company

AEGON and Religare Enterprises and Bennett Coleman & Company


Insurance and finance


Banking and Financial Services

Tagline/ Slogan

Life can surprise you Be insured


Strong media connect



Personal and Institutional Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. Innovative Policies with emphasis on long term returns
2. Online products like iTerm
3.  International expertise of AEGON group

4. Strong and aggressive marketing
5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients


1.  Less penetration in rural areas
2. Small agent base catering to huge customer base as compared to big players


1. Growing rural market
2. Earning Urban Youth
3. Cross selling through financial services such as banking


1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector



1.  Bharti AXA Life Insurance

2.  Sahara Life Insurance

3.  Shriram  Life Insurance


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