AEGON Religare Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4717
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SWOT Analysis of AEGON Religare Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AEGON Religare Life Insurance

Parent Company

AEGON and Religare Enterprises and Bennett Coleman & Company

Category

Insurance and finance

Sector

Banking and Financial Services

Tagline/ Slogan

Life can surprise you Be insured

USP

Strong media connect

STP

Segment

Personal and Institutional Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Innovative Policies with emphasis on long term returns
2. Online products like iTerm
3.  International expertise of AEGON group

4. Strong and aggressive marketing
5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients

Weaknesses

1.  Less penetration in rural areas
2. Small agent base catering to huge customer base as compared to big players

Opportunities

1. Growing rural market
2. Earning Urban Youth
3. Cross selling through financial services such as banking

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Competition

Competitors

1.  Bharti AXA Life Insurance

2.  Sahara Life Insurance

3.  Shriram  Life Insurance



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