Bharti AXA Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4926
Advertisements

SWOT Analysis of Bharti AXA Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bharti AXA  Life Insurance

Parent Company

Bharti Enterprise and AXA Asia Pacific Holdings

Category

Insurance and finance

Sector

Banking and Financial Services

Tagline/ Slogan

Jeevan Suraksha ka Naya Nazariya; Be Life Confident

USP

Bharti is an established brand in India along with AXA’s global presence

STP

Segment

Personal and Institutional Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Integrated approach to seek innovative solutions
2.  Policies for various age and economic groups
3.  International expertise of AXA group

4. Strong Marketing Campaign
5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd
6. Bharti enterprise serves over 110 million customers

Weaknesses

1.  Less penetration in rural India

2.  Small agent base
3. Insurance companies have a poor image when it comes to payment of dues

Opportunities

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Competition

Competitors

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance


The table above concludes the Bharti AXA Life Insurance SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Bharti AXA Life Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: