Future Generali Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2107
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SWOT Analysis of Future Generali Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Future Generali  Life Insurance

Parent Company

Future group and Generali group

Category

Insurance and finance

Sector

Banking and Financial Services

Tagline/ Slogan

General Insurance Company of India; Total Insurance Solutions

USP

JV between a retail major in India and a global insurance major

STP

Segment

Personal and Institutional Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Known for its prudent investment management
2.  Wide range of policies
3.  International expertise and reputation of Generali group

4. Aggressive Marketing
5. Generali group is present in over 68 countries with over 85,000 employees
6. Future group operates over 12 million square feet of retail space in 71 cities and towns and 65 rural locations

Weaknesses

1.  Small branch base

2.  Low Marketing
3. Insurance companies have a poor image when it comes to payment of dues

Opportunities

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Competition

Competitors

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance



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