Star Union Dai-Chi Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2331
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SWOT Analysis of Star Union Dai-Chi Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Union Dai-Chi Life Insurance

Parent Company

Bank of India, Union Bank of India and Dai-ichi Mutual life insurance

Category

Insurance and finance

Sector

Banking and Financial Services

Tagline/ Slogan

Sunahre Kal Sruksha har pal

USP

Deep rooted network of BOI and Union Bank

STP

Segment

Personal and Institutional Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Strong network across India
2.  Policies for rural and weaker social sectors
3.  International expertise of century old Dai-ichi group

4. More than 48 million strong banking customer base of the two banks
5. Regional Rural Banks sponsored by the two banks provide more than 1400 branches

Weaknesses

1. Insurance companies have a poor image when it comes to payment of dues

Opportunities

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Competition

Competitors

1.  Bharti AXA

2.  Sahara Life Insurance

3.  Shriram  Life Insurance



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