Angel Broking SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5878
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SWOT Analysis of Angel Broking with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Angel Broking

Parent Company

Angel Group

Category

Brokerage Houses, Consumer Financial Services

Sector

Banking and Financial Services

Tagline/ Slogan

Service truly personalized

USP

Unique retail-focused stock trading business model

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

Strengths

1. Innovative range of financial products  
2.  Known for transparent functioning
3.  Innovative I. T solutions for customers

4. Emphasis on building stronger bond with customers
5. Services offered include Equity Trading, Commodities, Portfolio Management Services, Mutual Funds, Life Insurance, IPO, Depository Services, Investment Advisory

Weaknesses

1. Less penetration in rural areas

2. Indians are mostly conservative and prefer investing in Gold and land

Opportunities

1. High purchasing power and people looking to more investment opportunities

2. Growing rural market
3. Earning Urban Youth

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Competition

Competitors

1.  Sharekhan

2.  Indiainfoline (IIFL)

3.  Indiabulls



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