Bajaj Capital SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3139
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SWOT Analysis of Bajaj Capital with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bajaj Capital

Parent Company

BCL group

Category

Brokerage Houses, Consumer Financial Services

Sector

Banking and Financial Services

Tagline/ Slogan

Always acting in your interest

USP

Vast experience in Financial Advisory

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

Strengths

1. Diverse range of financial products
2.  Known for transparent functioning
3.  State of art I. T solutions for customers like “just trade”

4. Has over 200 branches across states

Weaknesses

1. Less penetration in rural areas

2. Lack of awareness due to Low publicity

3. People with conservative mindsets prefer gold investment

Opportunities

1. Tapping the growing rural market opportunities
2. Earning Urban Youth looking for investment options

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Competition

Competitors

1.  Sharekhan

2.  IIFL

3.  Indiabulls



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