Geojit BNP Paribas SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2132
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SWOT Analysis of Geojit BNP Paribas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Geojit BNP Paribas

Parent Company

BNP Paribas and KSIDC and Mr. Rakesh Jhunjhunwala

Category

Brokerage Houses, Consumer Financial Services

Sector

Banking and Financial Services

Tagline/ Slogan

Deliver quality service at competitive rates

USP

Experience in Financial Advisory since 1986

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

Strengths

1. International expertise of BNP Paribas
2. Multichannel Services to help customers like internet, phone, branch etc
3. Has over 550 offices in over 300 cities across India

4. Works for over 600000 clients
5. Has always been an initiator thereby using the first mover advantage in financial services

Weaknesses

1.  Less penetration in some regions of the country

2.  Low publicity causes lack of awareness amongst investors

Opportunities

1. Growing rural market through customised and cheaper services
2. Investments by Earning Urban Youth

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Competition

Competitors

1.  Sharekhan

2.  IIFL

3.  Indiabulls



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