Indiabulls Financial Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2795
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SWOT Analysis of Indiabulls Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indiabulls Financial Services

Parent Company

Indiabulls Group

Category

Brokerage Houses, Consumer Financial Services, Real Estate

Sector

Banking and Financial Services

Tagline/ Slogan

Quality on time

USP

Fastest growing Brokerage house

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

Strengths

1. innovative range of financial products
2.  Most competitive brokerage and DP charges

3. Exposure updating tie-ups with leading banks

4. Well diverse Investment portfolio

5. Has over 500000 clients and over 20,000 employees
6. Indiabulls has presence in the Real Estate, Infrastructure, Financial Services, Securities, Retail, Multiplex and Power sectors

Weaknesses

1.  High risk exposure in investments in power and real estate

Opportunities

1. Opportunities in the growing cities
2. Urban Youth looking for investment options

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Competition

Competitors

1.  Sharekhan

2.  IIFL

3.  Religare



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