Motilal Oswal Financial Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2873
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SWOT Analysis of Motilal Oswal Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Motilal Oswal Financial Services

Parent Company

Motilal Oswal Ltd.

Category

Brokerage Houses, Consumer Financial Services

Sector

Banking and Financial Services

Tagline/ Slogan

Solid research solid advice; Knowledge First

USP

Research  is the foundation of their business

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

Strengths

1. Wide range of financial products and focus on premium traders
2.  Emphasis is on efficient execution of trades

3. Strong private equity operations

4. Have over  1500 offices in India

5. Financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment Banking Service

Weaknesses

1.  Less penetration in developing cities

2.  Lack of advertising causes low awareness amongst investors

Opportunities

1. Growing rural market
2. Earning Urban Youth looking for investments

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Competition

Competitors

1.  Sharekhan

2.  Indiabulls

3.  Angel Broking



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