China Union Pay SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2152
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SWOT Analysis of China Union Pay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Union Pay

Parent Company

People’s Bank of China

Category

Credit Card Company, Consumer Finance

Sector

Banking and Financial Services

Tagline/ Slogan

Welcome to use China UnionPay cards; For travel less complicated

USP

Stronghold in China

STP

Segment

Credit card users looking for payment solutions

Target Group

Retail consumers from the urban areas

Positioning

Credit  and financial solutions

SWOT Analysis

Strengths

1. Major use in Chinese trade transactions
2. Actively involved in social and industrial development
3. Acceptance in over 100 countries

4. Has over 1.2 million ATMs
5. The only interbank network in China excluding Hong Kong and Macau, linking the ATMs of some fourteen major banks and many more smaller banks throughout mainland China.

Weaknesses

1. High exposure to risk and cases of fraud

2. Litigation risks

3. Policy binding of Chinese authorities

Opportunities

1.  Cashless economies
2.  Digital currency

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

Competition

Competitors

1. VISA
2. Mastercard



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