Japan Credit Bureau SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2264
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SWOT Analysis of Japan Credit Bureau with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Japan Credit Bureau

Parent Company

JCB Co.ltd.

Category

Credit Card Company, Consumer Finance

Sector

Banking and Financial Services

Tagline/ Slogan

Good times start here

USP

Strong global presence

STP

Segment

Credit card users looking for payment solutions

Target Group

Retail consumers from the urban areas

Positioning

Credit and financial solutions

SWOT Analysis

Strengths

1. Emphasis on customer satisfaction
2. Association with 3000 financial institutions worldwide
3. Acceptance in more than 20 countries with over 69 million customers

4. Has over 2500 branches and over 2700 employees
5. Accepted at about 16.41 million associated merchants in 190 countries/territories, and supported by close ties with more than 350 financial institutions around the world

Weaknesses

1. High exposure to risk and fraud cases

2. Litigation risks
3. Lack of global presence as compared to VISA or Mastercard

Opportunities

1.  Cashless economies especially the emerging markets
2.  Digital currency

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

Competition

Competitors

1.  Mastercard
2. Visa



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