Wirecard SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1723
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SWOT Analysis of Wirecard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wirecard

Parent Company

Wirecard AG

Category

Online payment Company, Ecommerce Finance

Sector

Banking and Financial Services

Tagline/ Slogan

More than banking

USP

Wirecard AG is one of the world’s leading companies for payment systems and risk management

STP

Segment

Online Payment processing

Target Group

Online consumers looking for financial solutions

Positioning

ecommerce and financial solutions

SWOT Analysis

Strengths

1. Secured online Infrastructure

2. Emphasis on simpler payment process

3. More than 12,000 corporate customers worldwide

4. Strong Risk management program

Weaknesses

1.  High exposure to fraud and risk

2. Less presence outside Europe hence weal global presence

Opportunities

1.  Cashless economies
2.  Digital currency
3. Upcoming ecommerce markets

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Fraud and Hacking threats

Competition

Competitors

1.  Paypal
2. Moneybookers
3. Google Checkout



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