Moneybookers (Skrill) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2017
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SWOT Analysis of Moneybookers (Skrill) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moneybookers (Skrill)

Parent Company

Investcorp Technology Partners

Category

Online payment Company, Ecommerce Finance

Sector

Banking and Financial Services

Tagline/ Slogan

Changing the world of online payments

USP

One of Europe’s leading digital money companies operating one of the world’s largest independent eWallet platforms

STP

Segment

Online Payment processing

Target Group

Online consumers looking for financial solutions

Positioning

Ecommerce and financial solutions

SWOT Analysis

Strengths

1. Highly secured online Infrastructure

2. presence in over 200 countries with over 100 payment options

3. More than 23 million members

4. Rebranding to Skrill

5. More than 100,000 merchants are registered with Moneybookers and its payments systems are integrated by global online brands
6. Moneybookers claims to have over 14.8 million account holders

Weaknesses

1.  High exposure to risk

2.Controversies relating to collection of funds for Wikileaks

Opportunities

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking threats

Competition

Competitors

1.  Paypal



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