Posted in Banking & Financial Services, Total Reads: 8129
SWOT Analysis of VISA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Credit Card Company, Consumer Finance
Banking and Financial Services
Go with Visa; More people go with Visa
Strong global presence
Credit card users looking for payment solutions
Retail consumers from the urban areas
Credit and financial solutions
1. Largest market share in the world 2. Strong supply chain and branding through advertising 3. Has over 7000 employees and over 8500 branches globally 4. Visa’s global network (known as VisaNet) processed 62 billion transactions 5. VISA has been sponsoring a lot of major global sporting events 6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide
1. High exposure to risk and fraud
2. Litigation risks
1. Cashless economies in developing and emerging economies 2. Digital currency
1. Stringent economic policies world over 2. Highly competitive environment
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