VISA SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8977
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SWOT Analysis of VISA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VISA

Parent Company

VISA Inc

Category

Credit Card Company, Consumer Finance

Sector

Banking and Financial Services

Tagline/ Slogan

Go with Visa; More people go with Visa

USP

Strong global presence

STP

Segment

Credit card users looking for payment solutions

Target Group

Retail consumers from the urban areas

Positioning

Credit and financial solutions

SWOT Analysis

Strengths

1. Largest market share in the world
2. Strong supply chain and branding through advertising
3. Has over 7000 employees and over 8500 branches globally
4. Visa’s global network (known as VisaNet) processed 62 billion transactions
5. VISA has been sponsoring a lot of major global sporting events
6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide

Weaknesses

1.  High exposure to risk and fraud

2. Litigation risks

Opportunities

1.  Cashless economies in developing and emerging economies
2.  Digital currency

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

Competition

Competitors

1.  Mastercard


The table above concludes the VISA SWOT analysis along with its marketing strategy and brand parameters.

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