Banco Santander SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3388
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SWOT Analysis of Banco Santander with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Santander

Parent Company

Santader Group

Category

Bank

Sector

Banking and financial services

Tagline/ Slogan

Values from ideas

USP

Great International Presence

STP

Segment

Business and Personal Banking

Target Group

Large enterprises and individual investors

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Strong Strategic Alliances with other leading institutions
2. Market leaders in Europe and presence in Latin America, Singapore, Hong Kong, Africa, USA
3. Robust Operating Performance

4. Has over 175,000 employees
5. It has over 90 million customers, 13,000 branches and 2 million shareholders
6. Sponsor of many sporting events

Weaknesses

1. Dependency on Eurozone policies

2. Negligible presence in Asia as compared to other banks

Opportunities

1.  Small enterprise banking
2.  Microfinance

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Changing govt regulations and financial crisis like recessions

Competition

Competitors

1.  Standard Chartered Bank
2.  Barclays Bank

3.  RBS



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