BPCE SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1240
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SWOT Analysis of BPCE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BPCE (Banque Populaire Caisse d'Epargne)

Parent Company

Group BPCE

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Together

USP

Groupe BPCE is France's second largest bank

STP

Segment

Financing services in Business and Private Banking

Target Group

Individuals, professionals, small, medium, large enterprises

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. France’s Second largest Bank
2. Emphasis on customer satisfaction
3. Has over 115000 employees

4. Has over 8500 branches and over 40 million customers

Weaknesses

1.  Controversies related to being fined on excessive processing fees

2. Lack of effective advertising, marketing, and limited brand presence

Opportunities

1.Expansion in other countries

2.Diversifying portfolios for customers

3.Growth in infrastructure sector, microfinance and rural sector

Threats

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Changing govt regulations and financial crisis like recessions

Competition

Competitors

1.  Standard Chartered Bank
2.  Credit Suisse Bank

3.  Credit Agricole


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