Credit Agricole SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3229
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SWOT Analysis of Credit Agricole with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Credit Agricole

Parent Company

Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)

Category

Bank

Sector

Banking and financial services

Tagline/ Slogan

Common sense has a future (Le bon sens a de l’avenir)

USP

Crédit Agricole S.A. (CASA) is the largest retail banking group in France

STP

Segment

Business and Personal Banking

Target Group

Large enteprises and individual investors

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Strong Investment banking division
2. Commitment towards sustainable development; signatory to United Nations global impact
3. Has over 11,500 branches and over 160,000 employees
4. Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Insurance and Private Banking, Corporate and Investment Banking

Weaknesses

1. Mediocre Marketing and lack of advertising as compared to global brands

2. Low presence outside Europe
3. French Govt fined bank for charging extra fees

Opportunities

1.  Growing Forex market
2.  Expansion to emerging economies

Threats

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Economic meltdown and Govt policies

Competition

Competitors

1.  Credit Suisse Bank
2.  Barclays Bank

3.  BPCE


The table above concludes the Credit Agricole SWOT analysis along with its marketing and brand parameters.

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