Credit Suisse SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3150
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SWOT Analysis of Credit Suisse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Credit Suisse

Parent Company

Credit Suisse group AG

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

It's time for an expert; Whatever makes you happy; Credit Suisse. 360° Finance

USP

Presence in more than 50 countries

STP

Segment

Merchant and Personal Banking

Target Group

Rural and SME group

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Strong Franchises in core business
2. Emphasis on sustainability
3. Merger of private banking operations at right time

4. Has over 50,000 employees & operations in more than 50 countries

5. Credit Suisse is actively involved in sports sponsorships and events

Weaknesses

1.  Weak publicity and brand visibility as compared to other major brands

2. Low performance in investment banking

Opportunities

1.  Growing Forex market
2.  Global Asset management
3. Expansion in emerging economies

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

Competition

Competitors

1.  ABN AMRO Bank
2.  Barclays Bank

3.  RBS
4. Goldman Sachs Group

5. J.P. Morgan Chase

6. BNP Paribas

7. HSBC Holdings

8. Wells Fargo

9. Barclays

10. Morgan Stanley

11. UBS AG



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