Industrial and Commercial Bank of China (ICBC) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4012
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SWOT Analysis of Industrial and Commercial Bank of China (ICBC) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Industrial and Commercial Bank of China ICBC

Parent Company

Chinese Government

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Moving Forward

USP

One of China's 'Big Four' state-owned commercial banks

STP

Segment

Merchant and Personal Banking

Target Group

Enterprise and individual investors

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Strong client base, 18,000 outlets including over 100 overseas branches globally
2. Large network inside and outside China
3. Emphasis on social causes

4. Has over 3,50,000 employees
5. It is said to be the largest bank in the world by profit and market capitalization
6. Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China

Weaknesses

1.  Lack of global presence as compared to other banks

Opportunities

1.  Growing Forex market
2.  Global Asset management
3. Expanding operations to other countries

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

Competition

Competitors

1. Bank of China

2.Agricultural Bank of China
3.China Construction Bank



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