Industrial and Commercial Bank of China (ICBC) SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 4431
SWOT Analysis of Industrial and Commercial Bank of China (ICBC) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Industrial and Commercial Bank of China ICBC
Banking and finance
One of China's 'Big Four' state-owned commercial banks
Merchant and Personal Banking
Enterprise and individual investors
Complete Banking and financial solutions
1. Strong client base, 18,000 outlets including over 100 overseas branches globally 2. Large network inside and outside China 3. Emphasis on social causes
4. Has over 3,50,000 employees 5. It is said to be the largest bank in the world by profit and market capitalization 6. Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China
1. Lack of global presence as compared to other banks
1. Growing Forex market 2. Global Asset management 3. Expanding operations to other countries
1. Stringent economic policies world over 2. Highly competitive environment
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