Lloyds TSB Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4045
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SWOT Analysis of Lloyds TSB Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lloyds TSB Bank

Parent Company

Lloyd Banking group

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

For the Journey

USP

Part of Big four clearing banks

STP

Segment

Business and Personal Banking

Target Group

Retail Banking for individual investors

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Diverse Banking solutions
2. Strong presence in retail banking
3. Has over 45,000 employees
4. The bank has over 16 million customers and small business accounts

Weaknesses

1.  Controversies regarding tax evasion and money laundering

2. Dropping credit ratings in recent times
3. High number of complaints against the bank had an adverse effect on the brand image

Opportunities

1.  Small enterprise banking
2.  Microfinance and increased services

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt regulations and fluctuating market conditions

Competition

Competitors

1.  Standard Chartered Bank
2.  Credit Suisse

3.  RBS



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