Sumitomo Mitsui Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1755
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SWOT Analysis of Sumitomo Mitsui Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sumitomo Mitsui Financial Group

Parent Company

Sumitomo Mitsui Banking Corporation

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

One Bank, One SMBC

USP

One of the largest banks in Japan

STP

Segment

Merchant and Personal Banking

Target Group

Individual investors and Enterprise Banking

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Emphasis on inclusive growth
2. Innovative banking solutions
3. Has over 22,000 employees and offers services like Personal banking, Corporate banking, Investment banking
4. Banking facilities for all social sectors

Weaknesses

1. Less international presence

2. Mediocre Marketing and advertising as compared to international big banks

Opportunities

1.  Growing Forex market
2.  Emerging stock markets
3. Expansion in untapped market

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises

Competition

Competitors

1.  Credit Suisse Bank
2.  Bank of Tokyo-Mitsubishi

3.  RBS



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