Sumitomo Mitsui Financial Group SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1862
SWOT Analysis of Sumitomo Mitsui Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sumitomo Mitsui Financial Group
Sumitomo Mitsui Banking Corporation
Banking and finance
One Bank, One SMBC
One of the largest banks in Japan
Merchant and Personal Banking
Individual investors and Enterprise Banking
Complete Banking and financial solutions
1. Emphasis on inclusive growth 2. Innovative banking solutions 3. Has over 22,000 employees and offers services like Personal banking, Corporate banking, Investment banking 4. Banking facilities for all social sectors
1. Less international presence
2. Mediocre Marketing and advertising as compared to international big banks
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