Bank of Tokyo Mitsubishi SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2139
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SWOT Analysis of Bank of Tokyo Mitsubishi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Tokyo-Mitsubishi

Parent Company

Mitsubishi UFJ Financial Group

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

No.1 in service, No.1 in reliability, No.1 in global coverage

USP

Largest bank of Japan

STP

Segment

Merchant and Personal Banking

Target Group

Internationa Banking

Positioning

Complete Banking and financial solutions

SWOT Analysis

Strengths

1. Solid Capital Base
2. Diversified Asset portfolio
3. Strong Strategic Alliance with major banks in various countries

4. Has over 33,000 employees

5. Services offered are Personal banking, Corporate banking, Investment banking

Weaknesses

1.  Limited awareness globally as compared to other big banks

2. Less emphasis on small enterprises
3. Lack of presence in growing economies

Opportunities

1.  Growing Forex market
2.  Global Asset management

3. Expansion in untapped market

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises

Competition

Competitors

1.  Credit Suisse Bank
2.  Sumitomo Mitsui Financial Group

3.  RBS



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