Abbey National SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 662
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SWOT Analysis of Abbey National with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Abbey National

Parent Company

Santander Group

Category

Bank

Sector

Financial Services

Tagline/ Slogan

More ideas for your money

USP

An established player since 1989

STP

Segment

Financial services, banking services, mortgages, insurance and financial planning.

Target Group

Large enterprises and rich individual investors

Positioning

One stop shop for all its customers

SWOT Analysis

Strengths

1. About one in seven mortgages in Britain is provided by Abbey National, making it the second largest mortgage lender in the UK.

2. Branch staff carry out around 98 million transactions for customers every year
3. In 1989, Abbey National became the first UK company to sell mortgages over the telephone

4.Over 2 million shareholders, holding shares since 1989

5. Earlier it was also a part of FTSE 100 Index

Weaknesses

1.  Weak publicity and brand visibility as compared to other major brands

2. Many people switching jobs and hence high attrition

Opportunities

1. Growing Forex market

2. Need for diversifying customer portfolios
3. Expansion opportunities in other countries

Threats

1. Stringent economic policies across the world
2. Very competitive environment
3. Government regulations and unstable financial conditions

Competition

Competitors

1. Credit Suisse
2. Morgan Stanley

3. RBS
4. Goldman Sachs Group

5. Wells Fargo

6. J.P. Morgan Chase

7. Barclays

8. BNP Paribas

9. HSBC Holdings

10.Lloyds



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