Cattles SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 311
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SWOT Analysis of Cattles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cattles

Parent Company

Bovess Limited

Category

Financial Services

Sector

Banking and financial services

Tagline/ Slogan

Financial Services since 1927

USP

Loans to "sub-prime" customers

STP

Segment

People rejected Credit by more mainstream lenders

Target Group

"Subprime" customers

Positioning

The company offers loans to "sub-prime" customers who are often refused credit by more mainstream lenders such as high-street banks

SWOT Analysis

Strengths

1. Can get higher rate of interests from sub-prime customers
2. Increasing market
3. Stringent norms and automated credit rating leading to more

Customers

4. It was listed on the London Stock Exchange and FTSE 250 Index

Weaknesses

1. Industrial restructuring can create long-term joblessness and load non payment

2. The recession and housing market slump of the early 1990s left hundreds of thousands of people

Opportunities

1. Expanding market and available space for competitor
2.More mergers and acquisitions possible in this sector
3. The provision of specialist services well adapted to the changing nature of contemporary social and economic conditions

Threats

1.  Risky Consumers
2.  Stringent Government Regulations
3.  Pawnbrokers, moneylenders and loan sharks

Competition

Competitors

1. Hoist Finance
2. Perpignon Ltd
3.Welcome Financial Ltd

4. Provident Financial

5.Westlake Financial Services

6. GO Financial




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