Fidelity National Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 668
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SWOT Analysis of Fidelity National Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fidelity National Financial

Parent Company

Fidelity National Financial

Category

Surety and Title insurance

Sector

Financial Services

Tagline/ Slogan

160 years of Experience

USP

Global provider of financial services

STP

Segment

Households and firms

Target Group

Households and firms in need of financial services

Positioning

Experiential leader in financial services

SWOT Analysis

Strengths

1. US’s largest provider of commercial and residential mortgage
2. Diversified products including title insurance, mortgage services and other diversified services
3. Fidelity information services is the world’s largest global provider dedicated to banking and payment technologies
4. Global presence for a long time has given it the advantage over other companies

5. Strong brand awareness and dependable image

6. Close to 20,000 employees are a part of the organization

7. FNF also owns a part in Ceridian Corporation, a global human capital management company

Weaknesses

1. Government interventions and regulations affects operations
2. Vulnerability to recessions and other crisis is a concern

Opportunities

1. Increasing online banking and other technology allowing to interact with customers 
2.Improve its global presence
3.replicating the success globally as compared to the domestic market success

Threats

1.Credit market crisis and unfavorable govt policies 
2.Decrease in consumer spending
3.Fluctuations in the economy

Competition

Competitors

1.First American financial
2.Old Republic



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