Alliance & Leicester SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 422
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SWOT Analysis of Alliance & Leicester with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alliance & Leicester

Parent Company

Santander Group

Category

Bank

Sector

Financial Services

Tagline/ Slogan

Simple, Personal, Fair – what a bank should be

USP

Part of the biggest UK brand Santander

STP

Segment

Commercial Banking, current accounts, general insurance, life assurance, unit trusts, asset financing and commercial lending

Target Group

Large enterprises and rich individual investors

Positioning

One stop shop for all its customer

SWOT Analysis

Strengths

1. Founded in 1985 and is based in Bootle, United Kingdom.

2. Employs about 8,000 people

3. Branch staff carry out huge number of transactions for customers every year.

4. 3+ million shareholders worldwide in the Santander Group - and nearly half of those based in the UK

5. It has expertise in Banking, insurance

6. It was a part of the London Stock Exchange and FTSE 250 Index

Weaknesses

1.  Limited publicity and brand visibility as compared to other major brands

2. Many people switching jobs and hence high attrition

Opportunities

1. Growing Forex market

2. Need for diversifying customer portfolios
3. Expansion opportunities in other countries

Threats

1. Stringent economic policies across the world
2. Very competitive environment
3. Government regulations and unstable financial conditions

Competition

Competitors

1. The Royal Bank of Scotland

2. HSBC Holdings

3.Lloyds Banking group



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