FirstPlus SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 253
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SWOT Analysis of FirstPlus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FirstPlus

Parent Company

Barclays Bank Plc

Category

Mortgage and financial services

Sector

Banking & Financial Services

Tagline/ Slogan

You can find out everything you need to know about your loan here

USP

Comprehensive financial services

STP

Segment

Homeowner loans, mortgages and Payment protection Insurance (PPI) claims

Target Group

Private, public and not-for-profit sector organizations

Positioning

Firstplus loan is positioned as the most secured loan on home

SWOT Analysis

Strengths

1. Innovative range of financial products

2. Known for transparent functioning

3.  Innovative information technology solutions for customers

4. Emphasis on building stronger bond with customers

5. Complete and undivided focus on loans & mortgages segment allows it to deliver superior performance

Weaknesses

1.  Still haven't established themselves completely in the emerging economies
2. They have restricted brand recall vis-à-vis their competitors.

Opportunities

1. Opportunities in the growing economies of the world
2.Continuous technological advancements
3.Huge untapped market where expansion is possible

Threats

1.Lack of immunity from industrial downturns like global economic recessions

2. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.

Competition

Competitors

1.Phonealoan

2.Poor-credit-loans

3.Moneymill

4.Armadassetfinance

5.Directiononlineloans



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