Invesco SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 578
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SWOT Analysis of Invesco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Invesco

Parent Company

Invesco

Category

Financial services

Sector

Banking & Financial Services

Tagline/ Slogan

Explore intentional investing with Invesco

USP

Global investing advisor

STP

Segment

Households and firms

Target Group

Households and firms in need of financial services

Positioning

Helping Investors Worldwide achieve their financial objectives

SWOT Analysis

Strengths

1. Global presence, on-ground presence in around 20 countries
2. With 750 dedicated investment professionals, serving clients in more than 150 countries
3. The geographical spread allows the company to lower the risk by investing in assets across the world with lower correlations
4. Varied product portfolio including invest management, real estate, bank loans, quantitative equity etc.

5. Founded in 1935 and currently has over 6000 employees working worldwide

6. It product portfolio includes Investment management: real estate, distressed investing, bank loans, quantitative equity, fundamental equity, Fixed income, hedge funds etc

Weaknesses

1. Increasing rates of interests
2. Intense competition means limited margins and lower market share

Opportunities

1. Newer products and services
2. Strengthening global foothold

3. Expansion into newer territories and more marketing

Threats

1. External business risks
2. Intense competition can decline operations
3.Fluctuations in global economy

Competition

Competitors

1.FMR LLC
2.Affiliated Managers Group
3.Blackrock



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