Bank of Scotland SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 326
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SWOT Analysis of Bank of Scotland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Scotland

Parent Company

Lloyds Banking Group

Category

Bank

Sector

Finance and Insurance

Tagline/ Slogan

With you all the way

USP

Only commercial banking institution to be formed by the Parliament of Scotland

STP

Segment

Personal, Private and Business banking

Target Group

Those who seek insurance, mortgage and personal loans

Positioning

Total financial solutions

SWOT Analysis

Strengths

1. Second oldest surviving bank in the UK since 1695
2. Technology aligned - First bank to make remote access technology available to its customers
3. Extensive presence in the UK

4. Over 20,000+ people are employed with the bank

5. Then bank has been actively involved in sponsorships of football teams and leagues

Weaknesses

1.No major presence worldwide
2. Limited brand visibility and operations compared to large banks

Opportunities

1.Leverage the association with Lloyds Banking group as they are the second biggest banking group in UK
2.Leverage on the longevity of the brand as it should expand to more countries

3. The bank can tie-up with international partners to offer value added services

Threats

1.New comers like Virgin money and Tesco bank will add vigor and may attract the newer customers from Bank of Scotland
2. New regulation to switch banks can be undesirable for Bank of Scotland as it undermines its brand clout

Competition

Competitors

1.Royal Bank of Scotland
2.HSBC bank
3.Barclays Bank


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