Nationwide Building Society SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 705

SWOT Analysis of Nationwide Building Society with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nationwide Building Society

Parent Company

Nationwide Building Society


Building society


Financial Services

Tagline/ Slogan

On your side


One of the largest building society in the world



retail banking, savings, mortgage loans, investments, insurance

Target Group

middle class


building society not a bank

SWOT Analysis


1. Market leader, with strong assets

2. Very good credit rating for both long term and short term loans

3. Very good profits and good positioning

4. Helped around 30000 people buy first home

5. Over 15,000+ people are employed with the organization

6. Its services include Retail banking, Savings, Mortgage loans, Investments, Insurance, Current accounts, Loans, Home insurance etc


1. Controversies - executive pay under scrutiny

2. Intense competition from leading banks is a big setback


1. Growing market and stable political conditions

2. Emerging market opportunities

3. Acquisition of smaller companies can boost its presence


1. Euro zone crisis and financial fluctuations

2. Loss of mutual status

3. Unfavorable market conditions and strict government policies



1.Barnsley Building Society

2. Bath Investment & Building Society

3. Beverley Building Society

4. Capital Credit Union

5. Ecology Building Society

6. Dudley Building Society


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