Nationwide Building Society SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1261
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SWOT Analysis of Nationwide Building Society with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nationwide Building Society

Parent Company

Nationwide Building Society

Category

Building society

Sector

Financial Services

Tagline/ Slogan

On your side

USP

One of the largest building society in the world

STP

Segment

retail banking, savings, mortgage loans, investments, insurance

Target Group

middle class

Positioning

building society not a bank

SWOT Analysis

Strengths

1. Market leader, with strong assets

2. Very good credit rating for both long term and short term loans

3. Very good profits and good positioning

4. Helped around 30000 people buy first home

5. Over 15,000+ people are employed with the organization

6. Its services include Retail banking, Savings, Mortgage loans, Investments, Insurance, Current accounts, Loans, Home insurance etc

Weaknesses

1. Controversies - executive pay under scrutiny

2. Intense competition from leading banks is a big setback

Opportunities

1. Growing market and stable political conditions

2. Emerging market opportunities

3. Acquisition of smaller companies can boost its presence

Threats

1. Euro zone crisis and financial fluctuations

2. Loss of mutual status

3. Unfavorable market conditions and strict government policies

Competition

Competitors

1.Barnsley Building Society

2. Bath Investment & Building Society

3. Beverley Building Society

4. Capital Credit Union

5. Ecology Building Society

6. Dudley Building Society


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