Paragon Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 439
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SWOT Analysis of Paragon Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Paragon Group

Parent Company

Paragon Group of Companies

Category

Personal Loans

Sector

Banking & Finance

Tagline/ Slogan

-

USP

Specialist lender of buy-to-let market & Private rented sector (PRS) in UK

STP

Segment

Lending, acquiring and servicing loan portfolios

Target Group

Large multinational companies, mid-sized businesses and  individual  customers

Positioning

Positioned as United Kingdom's largest providers of mortgages and personal loans

SWOT Analysis

Strengths

1. Good acquisitions like Britannic Money, which it acquired in 2003

2. Excellent customer service facilities

3. Has around £10 billion of total assets under management and more than 40,000+ landlord customers

4. More than 300,000 customer accounts under management

5. Strong presence in the industry in UK

Weaknesses

1.  Earnings volatility & liability issues and Risk of defaulters

2. The PRS is heavily regulated and landlords have to comply with a wide range of rules governing the sector

Opportunities

1. Buy-to-let finance has been the catalyst for the revitalization of the Private Rented Sector (PRS)

2. The sector has undergone considerable change and provides good quality and affordable accommodation to millions of renters at all price points

3. The PRS is the only growing housing tenure and is forecast to overtake social housing in the next few years.

4. Privately renting is now seen as a positive choice, and appeals to a larger variety of tenant types

Threats

1. Financial crisis impacts the availability of finance.

2. Additional regulation could have had an adverse effect on the supply of rented property at a time when more investment in the sector is needed

Competition

Competitors

1. Aldermore

2. Shawbrook

3. MetroBank



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