Provident Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 378
Advertisements

SWOT Analysis of Provident Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Provident Financial

Parent Company

Provident Financial PLC

Category

Savings & Loans

Sector

Financial Services

Tagline/ Slogan

Leading Specialist lender

USP

Specialist in Home Collected Credit (HCC)

STP

Segment

Non-standard credit market credit cards, home credit, online installment credit & non-standard vehicle finance

Target Group

Customers seeking  wealth management services, estate settlement services, life and health insurance, and various real estate services

Positioning

Positioned as being a leader in serving people in the non-standard credit market

SWOT Analysis

Strengths

1. Decades of experience in serving non-standard customers.

2. Specialization and focus on non-standard credit.

3. Track record, strong reputation and prudent accounting and governance.

4. Commitment to corporate social responsibility

5. Simple transparent and suitable products, tailored to non-standard customer needs.

6. A different approach to managing the customer relationship, tailored to non-standard customer needs.

7. Listed on the London Stock Exchange and FTSE 250 Index

Weaknesses

1. Not having a large international presence.

2. Intense competition from other financial institutions means limited growth of market share

Opportunities

1. Overarching purpose to lend where others don't and increase financial inclusion.

2. Market leader in non-standard used car finance with over 20 years of experience in the car finance market. Can look into further expansion

3. Increased purchasing power of people push them to avail the facilities like credit cards, car credit etc

Threats

1. Risk of customers defaulting

2. Subject to vagaries of global economic dynamics

3. Changing government rules & regulations

Competition

Competitors

1. Edenred SA

2. International Personal Finance PLC

3. S & U PLC

4. Park Group PLC

5. H&T Group PLC

6. Bank of America Corporation

7. Valley National Bancorp



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: