Reliance Money SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2771
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SWOT Analysis of Reliance Money with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Money (Reliance Securities Limited)

Parent Company

Reliance Capital

Category

BFSI

Sector

Consumer Financial Services

Tagline/ Slogan

When its a question of your money

USP

Huge Capital base and backing from Reliance group

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

Strengths

1. Innovative range of financial services
2.  Diversified risk with investments in upcoming sectors like infrastructure

3. Largest E-broking house in the country

4. Has over 6000 outlets in India and over 3.5 million clients
5. Ranks among the top 3 private sector financial services and banking groups, in terms of net worth

Weaknesses

1. Penetration limited to urban areas

Opportunities

1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience

Threats

1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

Competition

Competitors

1.Sharekhan

2.Indiabulls

3.  Angel Broking



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