Jackson National Life Insurance Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 628

SWOT Analysis of Jackson National Life Insurance Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jackson National Life Insurance Company

Parent Company

Prudential PLC


Life Insurance


Banking and Financial Services

Tagline/ Slogan

Long Term Smart


One of the largest life insurance providers in US



Financial professional , investor or people looking for insurance

Target Group

Companies and people looking for financial assistance


A provider who puts customers first

SWOT Analysis


1. Respected name in the insurance industry having won several awards
2. They are putting efforts towards innovation
3. Management is well known and responsible
4. Good products offering and highly rated products

5. Over 4000 people are employed with the organization

6.  Strong backing of the parent company

7. Diverse portfolio and business under the brand


1. Intense competition from larger banking institutions

2. Susceptible to economic recessions which can hamper the business operations


1. Getting Millennials to involve in their activities
2.Promoting the brand in their niche segment of retirement plans
3. Continuous improvement in the business models


1. Threat of another shock to economy 
2. Lack of people opting for Insurance

3. Increasing competitor activity can hurt the brand



1. Massachusetts Mutual Life insurance company
2.New York Life Insurance Company
3.The Northwestern Mutual Life Insurance Company


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