Jackson National Life Insurance Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 657
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SWOT Analysis of Jackson National Life Insurance Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jackson National Life Insurance Company

Parent Company

Prudential PLC

Category

Life Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Long Term Smart

USP

One of the largest life insurance providers in US

STP

Segment

Financial professional , investor or people looking for insurance

Target Group

Companies and people looking for financial assistance

Positioning

A provider who puts customers first

SWOT Analysis

Strengths

1. Respected name in the insurance industry having won several awards
2. They are putting efforts towards innovation
3. Management is well known and responsible
4. Good products offering and highly rated products

5. Over 4000 people are employed with the organization

6.  Strong backing of the parent company

7. Diverse portfolio and business under the brand

Weaknesses

1. Intense competition from larger banking institutions

2. Susceptible to economic recessions which can hamper the business operations

Opportunities

1. Getting Millennials to involve in their activities
2.Promoting the brand in their niche segment of retirement plans
3. Continuous improvement in the business models

Threats

1. Threat of another shock to economy 
2. Lack of people opting for Insurance

3. Increasing competitor activity can hurt the brand

Competition

Competitors

1. Massachusetts Mutual Life insurance company
2.New York Life Insurance Company
3.The Northwestern Mutual Life Insurance Company



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