Henderson Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 560
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SWOT Analysis of Henderson Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Henderson Group

Parent Company

Henderson Group

Category

Investment Management

Sector

BFSI

Tagline/ Slogan

Global Investors

USP

Client centric business model

STP

Segment

Financial professionals, private investors and institutional investors

Target Group

People or firms worldwide looking to invest in the market

Positioning

Delivers sustain revenue growth over a period of time

SWOT Analysis

Strengths

1. Listed on London Stock exchange and is a constituent FTSE 250 Index
2. Global presence
3. Listed on Australian Securities Exchange as a member of S&P/ASX200
4. Corporate restructuring has improved their functioning

5. Close to 100o people employed in the company

6. Consistent acquisitions have strengthened its market position

Weaknesses

1. Limited brand presence as compared to big players

2.Intense competition means limited market share and thin margins

Opportunities

1. More expenditure in brand promotional activities
2.Tackling inflation and recession in future
3.Surviving through this turmoil between England and European Union

Threats

1.Lagging behind competition
2.Eurozone crisis and other economic recessions
3.Changes in policies in BFSI sector

Competition

Competitors

1.Barclays PLC
2.Legal and General Group PLC
3.Clerical Medical Investment Group Ltd.


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