ShareKhan SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

ShareKhan is one of the leading brands in the banking & financial services sector. ShareKhan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ShareKhan:

ShareKhan Strengths

  1. Widerange of innovative financial products
  2. Intensive research on all industry sectors
  3. Strong I.T infrastructure
  4. Have one of the largest network of branches across country
  5. Pan-India presence with over 1,500 outlets serving 950,000 customers across 450 cities

Above are the strengths in the SWOT Analysis of ShareKhan. The strengths of ShareKhan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ShareKhan Weaknesses

  1. Penetration limited to urban areas

These were the weaknesses in the ShareKhan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ShareKhan Opportunities

  1. Growing rural market
  2. Earning Urban Youth
  3. Educating people about the benefits of investments to increase target audience

Above we covered the opportunities in ShareKhan SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ShareKhan Threats

  1. Stringent Economic measures by Government and RBI
  2. Entry of foreign finance firms in Indian Market

The threats in the SWOT Analysis of ShareKhan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the ShareKhan SWOT analysis.

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About ShareKhan

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ShareKhan Overview
Parent Company

Sharekhan Financial services pvt. Ltd.

Category

BFSI

Sector

Banking & Financial Services

Tagline/ Slogan

Your guide to the financial jungle

USP

India’s leading online retail broking house

ShareKhan STP
Segmentation

Brokerage

Target Market

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ShareKhan. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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