SMC Capitals SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1472
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SWOT Analysis of SMC Capitals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SMC Capitals

Parent Company

SMC group

Category

BFSI

Sector

Consumer Financial Services

Tagline/ Slogan

You have the vision, we have the path

USP

World class technology Support

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

Strengths

1. Widerange of innovative financial services
2.  Strong PE arm.

3. State of artI.T infrastructure

4.  Strong international tie-ups
5. Workforce of over 4000 employees and over 7500 financial advisors
6. Customer base of over 7 million in over 450 cities

Weaknesses

1. Less penetration in India in terms of client base

Opportunities

1. Growing rural market
2.Earning Urban Youth

3. Educating people about the benefits of investments to increase target audience

Threats

1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

Competition

Competitors

1.Reliance Capital

2.Indiabulls

3.  Angel Broking



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