Tullett Prebon SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 283
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SWOT Analysis of Tullett Prebon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tullett Prebon

Parent Company

Tullet Prebon

Category

Banking

Sector

Banking & Financial services

Tagline/ Slogan

-

USP

Specialist in trading desks and data information services

STP

Segment

Operates as an intermediary in eight product areas: Volatility, Rates, Credit, Treasury, Non-Banking, Energy, Equities and Property

Target Group

Commercial and investment banks

Positioning

Positioned as one of the world's leading interdealer brokers

SWOT Analysis

Strengths

1. Has a presence in 20+ countries across the globe.

2. Has a long history dating back over 150 years and involves many of the most celebrated names in the history of money broking

3. Good number of acquisitions

4. Good brand recognition & value

5. It has good credibility as it’s a part of London Stock Exchange and FTSE 250 Index

Weaknesses

1. Increase in the cost incurred because of too many taxes

2. Low productivity and lesser margins

3. Trust and credibility issues

Opportunities

1. Growing economy is a good sign for future expansion

2. New products and services can be rolled out with changing technology.

3. Growing demand with increased earnings

4. Good international presence

Threats

1. Increase in labor costs

2. Need to keep up with the evolving technology

3. Increasing rates of interest

4. Government regulations & taxes subject to change depending on the macro economic situation

Competition

Competitors

1. ICAP

2. RP Martin

3. BGC Partners

4. Tradition



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