Standard Life SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 608
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SWOT Analysis of Standard Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Standard Life

Parent Company

Standard Life PLC

Category

Life Insurance and Financial Services

Sector

BFSI

Tagline/ Slogan

Helping to build a more prosperous world

USP

Endeavour to help people achieve more, live better and have confidence in their own futures

STP

Segment

Financial professional , investor or people looking for insurance

Target Group

Companies and people looking for financial assistance

Positioning

A global investment solution business

SWOT Analysis

Strengths

1. Nearly 2 million shareholders and 6 million customers
2. Good brand equity
3. Advertising campaigns for goodwill generation 
4. Top of the mind recall value is high

5. Close to 9000 employees in the organization

6. It has presence in Europe, Canada and Asia, as well as two JVs, HDFC Life in India and Heng An Standard Life in China

Weaknesses

1.Intense competition means limited market share

2. Controversial events like job cuts, company operations in the past etc hurt the brand

Opportunities

1. Generate goodwill among employees
2.Increase product offering

3. Emerging economies requiring financial services

Threats

1.Alligning themselves to Scottish referendum 
2.Increasing competition 
3.Uncertainity regarding UK economy

Competition

Competitors

1.Aviva PLC
2.Legal and General Group PLC
3.Prudential PLC



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