Skipton Building Society SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 303
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SWOT Analysis of Skipton Building Society with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skipton Building Society

Parent Company

Skipton building Society

Category

Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

My Building Society

USP

One of the Oldest Building society

STP

Segment

Banking and related financial services

Target Group

People from all walks of life looking for financial services

Positioning

Providing different services at a large number of centers

SWOT Analysis

Strengths

1. One of the largest building society in UK

2. More than 750,000 members
3.Merger with Chesham building society, the oldest surviving building society 
4. Heritage Brand since 1853

5. Strong presence in UK with over 100 branches

Weaknesses

1. Controversy surrounding the takeover of Scarborough Building society
2.Alleged breach of data security & fall in the credit rating in recent times

Opportunities

1. Improve credit ratings
2.Rebranding can boost image
3.Taking use of heritage in marketing communication

Threats

1.Obsolete business model 
2.Unstable UK economy

Competition

Competitors

1.HSBC Holdings PLC
2.Nationwide Building Society
3.Coventry Building Society



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