The Co-operative Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 473
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SWOT Analysis of The Co-operative Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Co-operative Bank

Parent Company

The Co-operative Bank PLC

Category

Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Good with money

USP

Ethical way of functioning

STP

Segment

Organization and businesses working in ethically right sectors

Target Group

Organization and enterprises looking for financial services

Positioning

Ethical bank

SWOT Analysis

Strengths

1. Majority of the bank's revenue is made from interest charges on loans
2. Britain’s seventh biggest lender
3. Worldwide known brand
4. Provides services in retails as well as commercial sector

5. Over 7000 employees in the company

6. Strong ethical code as part of its policy adds strong credibility to the company

Weaknesses

1. Financial crisis resulting in downgrading of credit rating to Ba3
2.Lost of customer base & decreasing brand equity is a huge concern

Opportunities

1.Coming out of financial crisis & boosting business

2.Gaining back customer faith 
3.Improving credit rating to highest standards

4. Global expansion of services can enhance operations

Threats

1.Changes of policies in BFSI sector
2.Increasing competition
3.Eurozone crisis

Competition

Competitors

1.Barclays PLC
2.HSBC Holdings PLC
3.The Royal Bank of Scotland Group PLC



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