Posted in Banking & Financial Services, Total Reads: 329
SWOT Analysis of NRAM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
UK Asset Resolution Ltd
Major Mortgage player in the UK
Middle class and above
Premier Mortgage Service Provider
1. Services majority of mortgages and unsecured loan accounts in the UK 2. Arrears level has fallen continuously since its inception due to proactive arrears management 3. Repaid most of the government loans, thus driving cost reductions 4. Have continuously reduced on-going operational costs 5.Works with various charities like Yorkshire air ambulance, Children North East etc. to support education, building skills, improve health and well being 6. Majority of mortgage customers are up to date with mortgage payments
1. Present primarily in the UK 2. Administrative error caused a severe loss
1. Diversify their offerings in the UK 2. Tap potential in other markets outside UK
1. Economy of the UK is susceptible to external factors that may directly influence its growth 2. Customers with Mortgages running for 10 years and above have greater chances of failures 3. If UK economy recovers, interest rates will rise which will make mortgages that much expensive
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