NRAM SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 264
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SWOT Analysis of NRAM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NRAM

Parent Company

UK Asset Resolution Ltd

Category

Asset management

Sector

Bank

Tagline/ Slogan

-

USP

Major Mortgage player in the UK

STP

Segment

House Owners

Target Group

Middle class and above

Positioning

Premier Mortgage Service Provider

SWOT Analysis

Strengths

1. Services majority of mortgages and unsecured loan accounts in the UK
2. Arrears level has fallen continuously since its inception due to proactive arrears management
3. Repaid most of the government loans, thus driving cost reductions
4. Have continuously reduced on-going operational costs
5.Works with various charities like Yorkshire air ambulance, Children North East etc. to support education, building skills, improve health and well being
6. Majority of mortgage customers are up to date with mortgage payments

Weaknesses

1. Present primarily in the UK
2. Administrative error caused a severe loss

Opportunities

1. Diversify their offerings in the UK
2. Tap potential in other markets outside UK

Threats

1.  Economy of the UK is susceptible to external factors that may directly influence its growth
2. Customers with Mortgages running for 10 years and above have greater chances of failures 
3. If UK economy recovers, interest rates will rise which will make mortgages that much expensive

Competition

Competitors

1.Aberdeen Asset Management

2.Barclays Wealth

3. ING Group



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